What if you hear that what you need to be able to sell siding washing starts with this one thing: “Understand the workings of the skeptic’s mind”?
That sounds like something you could go take a 4-year course on and still come out clueless on. But it’s actually as straightforward and basic as spelling SKEPTIC. It gets a bit awkward at first, but with a little persistence and patience, it starts to come naturally to you.
Before you start learning the tactics that successful salesmen like to brag about, you have to first understand why homeowners might be reluctant to get proper siding washing in the first place. Here are a few you might bump into:
The Cost of Siding Washing.
Many homeowners believe siding washing is an unnecessary expense, especially if their siding doesn’t look visibly dirty.
The DIY Culture.
Some people think they can get good results with a DIY approach by using just household cleaners and a pressure washer.
They Don’t Know About Siding Washing.
Others simply don’t understand the long-term benefits of professional siding washing. They don’t know that it prevents mold growth, and even keeps the lifespan of their siding.
How do you get past these objections about siding washing?
The first thing you need to know if you want to sell anything to a skeptic is that you have to approach them with information that addresses their objections.
Answer the question of why getting professional siding washing from a roofing company is better for them. Why is it worth their investment?
1. Help them understand the long-term benefits.
Here’s how you do this. Get them to see the subtle dangers of having a neglected siding. Bringing up mold, mildew, and algae growth works well for almost any reasonable homeowner.
They wouldn’t want to have it on them that they permitted what would degrade the structural integrity of their home. They can choose differently. Especially because if they don’t, that will mean they get to spend on costly repairs down the line.
However they try to put it off, they need professional siding washing service from the best roofing company Seattle has to offer. Present the solution genuinely and enthusiastically. Show how regular siding washing can prevent these issues, ultimately saving them hard-earned money in the long run.
2. Show Your Expertise in Siding Washing.
Sell yourself as a knowledgeable expert in your field. Tell them, and if possible show your experience, training, and certifications. Share before-and-after photos of previous projects. They can see how effectively professional siding washing serves others. Do all it takes to show your competence. It does something to reassure skeptics of the effectiveness of your services.
3. Personalize the Pitch.
Don’t just spend hours talking in a generalized indirect way. Aim your sales pitch at the specific concerns and priorities of the homeowner you’re standing in front of.
For example, if Mr A, is particularly cost-conscious, simply highlight points that show how affordable your siding services are. They should be able to see the difference between the potential cost of siding replacement or repair due to neglect and doing it now because it will them money.
If they’re more environmentally conscious, bring up the eco-friendly cleaning solutions you use and how they are not only effective but also help protect the environment.
4. Offer Great Guarantees
Reassuring skeptical customers doesn’t come easy. But you can’t get to it if you’re able to pitch satisfying guarantees or warranties on your services.
They will be able to see your confidence in the quality of your work and lose any concerns they may have left.
How to Build Their Trust and Credibility in Your Services.
After addressing the possible objections your client has against siding washing. You can bring them closer by building their trust in your brand. “How?” do you ask. Read on.
1. Client Reviews and Testimonials.
There are things positive reviews and testimonials from satisfied customers do to get any skeptic to shed off any doubt they still hold. It builds social proof and shows how reliable the quality of your services is.
Make sure you encourage happy customers to leave good reviews on your website or social media platforms to help remove doubts your potential customers may have.
2. Let your Siding Washing Pricing be Transparent.
Give a detailed estimate up front so your customers don’t get any surprises or hidden fees. Transparency helps grow trust and shows that you have nothing to hide. Do you know another thing it pushes further away? skepticism.
3. Professionalism and Reliability.
Consistently deliver exceptional service by showing up on time, respecting the homeowner’s property, and completing the job to the highest standards. By demonstrating professionalism and reliability, you instill confidence in your abilities and differentiate yourself from competitors.
Finally – Visuals!
Humans are visual creatures. You would be wrong to not take advantage of that. Add compelling visuals to your sales pitch and watch the magic happen.
Start with Before-and-After Photos. You have seen a lot of those going around if you’ve been in the field for a while.
If you’re a local roofing company, of any kind. It works across all.
Show dramatic before-and-after photos of siding-washing projects to demonstrate the quality of your services.
It’s also going to allow the skeptics to picture the potential transformation of their own home if they bet on you.
Try video demonstrations too, not just pictures. Show your siding washing process in action. How your company does it best.
Seeing the equipment and techniques you use firsthand can help remove any doubts and build trust with your prospects.
If you want to go even more wild. You can offer virtual reality tours that allow people to explore their homes and see the impact of siding washing in real-time. VR technology is a game-changer you should consider if you really want to engage your customers.
Remember, every objection is an opportunity to educate and persuade your clients even better!
Approach each homeowner with patience, empathy, and confidence in your service.
With the right approach, like the ones you’ve seen, you can turn even those skeptics into loyal customers!
